Suhda Amali
Social Media Marketeer
Storyteller. Content Creator. Social Media Enthusiast


PAUL Arabia App Launch
PAUL Arabia wanted to generate downloads for its newly launched app which offered a loyalty program, a streamlined customer experience and exclusive dining offers. We developed a successful communication strategy coupled with targeted Facebook and Instagram advertising campaigns which generated 20,000 app downloads within the first two months of the launch.
Sephora Beauty To Go Influencer Marketing Campaign
Sephora Middle East wanted to drive sales for their travel friendly product section titled, Beauty To Go.
To promote these travel-friendly products, we partnered with regional beauty influencers to create destination-inspired makeup looks using the mini products. The beauty bloggers created their own take on looks they’d wear to popular summer destinations and referenced the Beauty To Go products they used for each look.

Clients
Projects

Sephora Middle East
Developed a localized social media marketing strategy for Sephora Middle East. The strategy included content localization, platform selection and influencer marketing integration.

Eataly Arabia
Designed an Instagram teaser campaign to promote the launch of Eataly's new flagship location in Kuwait. The campaign generated over 1,000,000 impressions and an audience of 980,000.

Quaker Arabia
Developed lifestyle content to introduce the new 1 KG oats pack to Quaker's various audience personas. The launch also included a Facebook advertising campaign to expand reach and further brand awareness efforts.

Pepsi Arabia
Managed social media coverage of Pepsi Arabia's biggest sponsorship, titled Dubai Fashion Forward. The project involved live coverage and content production for the event across social platforms.